𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 : 𝗙𝗼𝗿𝗲𝗶𝗴𝗻 𝗘𝗻𝘁𝗿𝘆 𝗠𝗼𝗱𝗲𝘀

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 – 𝗙𝗼𝗿𝗲𝗶𝗴𝗻 𝗘𝗻𝘁𝗿𝘆 𝗠𝗼𝗱𝗲𝘀
How do companies enter international markets ?
𝗣𝗿𝗼𝗳. Jose Pla-Barber, Universitat de València, Spain, Professor of International Business

A privileged opportunity to meet an international expert and gain insight into the key drivers of companies’ global strategies, on the occasion of the Open Days, at ISCID-CO : this masterclass offers a clear and structured introduction to foreign market entry modes (exporting, strategic alliances, subsidiaries, franchising and licensing).

👥 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 : High school students, university students, and prospective candidates for international programs
📍𝗩𝗲𝗻𝘂𝗲 : ISCID-CO – Dunkirk, Amphithéâtre
📆 𝗗𝗮𝘁𝗲 & 𝘁𝗶𝗺𝗲 : February 7th, 10-12.30 am
🗣 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 : English