𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 : 𝗙𝗼𝗿𝗲𝗶𝗴𝗻 𝗘𝗻𝘁𝗿𝘆 𝗠𝗼𝗱𝗲𝘀

International Business Masterclass – Foreign Entry Modes
How do companies enter international markets ?
Prof. Jose Pla-Barber, Universitat de València, Spain, Professor of International Business
A privileged opportunity to meet an international expert and gain insight into the key drivers of companies’ global strategies, on the occasion of the Open Days, at ISCID-CO : this masterclass offers a clear and structured introduction to foreign market entry modes (exporting, strategic alliances, subsidiaries, franchising and licensing).
👥 Audience : High school students, university students, and prospective candidates for international programs
📍Venue : ISCID-CO – Dunkirk, Amphithéâtre
📆 Date & time : February 7th, 10-12.30 am
🗣 Language : English